The whole idea of being a virtual influencer has really taken off as of late. Vtubers, as they are sometimes called, never show their real face when broadcasting or using social media. Instead, they use an animated representation of themselves.
Tracking down virtual influencers can actually be a bit more difficult than you may think. They seem to be a rather niche group of people. That is why we want to share with you a list of the 20 top virtual influencers that we found. Before we do that, though, it may be worth discussing a little bit about what a virtual influencer is.
What Is a Virtual Influencer?
As we mentioned previously, a virtual influencer is somebody that uses an animated character as their social media presence. In some cases, the resemblance can be incredibly close to that of the influencer. In other cases, the person will take on a whole new personality.
Traditionally, virtual influencers would be anime characters, mostly due to the way in which virtual influencing got started (in Japan), but that has now changed. People are taking on all sorts of personalities and not necessarily human. For example, you have virtual influencers that take on the guise of an animal, alien, or something else altogether.
We have tried to ensure that we have a good mix of different types of virtual influencers here.
1. Lu Do Magalu
You can’t really have a list of the best virtual influencers without mentioning the most popular of them all. With almost 6-million followers, Lu Do Magalu is a virtual avatar that is nigh on unbeatable in terms of following, even outside of the world of virtual avatars.
What is remarkable about her following is the fact that her profile purely caters to Brazilian audiences. This means that everything is going to be in Portuguese. It is a wonder she has managed to pick up so many global followers.
Her profile boasts product reviews and general blogging fun. She is a bit of a celebrity in Brazil too.
2. Lil Miquela
Lil Miquela is somewhat different from the other virtual influencers on this page. This is because she tries to present herself as a real person. Basically, a virtual avatar that is living in the real world interacting with other people. She is CGI, but the bulk of the photos that you will find on her social media will have her in photos with real people, much like your typical social media photo. With over 3.1-million followers, Lil Miquela is absolutely massive in the world of influencing. She regularly partners with fashion brands, reviews products, and generally looks like she is having a ton of fun.
Yep. That Barbie. Barbie is a character that has always tried to present herself as a real person with a real personality, so it made sense that she would eventually find herself wrapped up in the world of virtual influencers.
Barbie creates content for Instagram. Releases videos on YouTube and even offers an awesome song experience on Spotify. There is little that she can’t do.
As you can imagine, the main aim of her profile is to try and promote the Barbie brand, so if you follow her on Instagram, then expect the bulk of the images to be of the latest dolls and accessories in the Barbie range of products.
Guggimon is our first non-human virtual influencer. Guggimon is a rabbit. Although, one that is very much similar in size and stature to a human.
The Guggimon profile is very much erring on the horror side of things. Although, don’t worry. It isn’t going to be too scary!
This Canadian rabbit has been featured in a variety of situations. Although, his backstory paints him as a DJ, which means the bulk of what he does is going to be firmly focused on DJing. In fact, he has even acted as a support for top DJs around the world. This is one of the few cases where a virtual influencer ends up crossing on over into the real world.
5. Knox Frost
Knox Frost is one of the few male virtual influencers out there. We suppose that this lines up with the standard influencer world. The majority of the influencers are females because they tend to be a bit more marketable.
Knox Frost is mostly a CGI fashion model, rocking the latest trends from some of the top fashion brands. However, he does try and cross over into other ventures on occasion, e.g., product reviews.
Body by Ralph is one of our favorite virtual influencers, and this is because he is one of a few characters that doesn’t really try to present themselves as real person. This is an animated character that is living in their own world. It is also one of the few virtual influencers that have some practical use.
Body by Ralph is designed to be a virtual influencer to help motivate people to lose weight. The Ralph character doesn’t have the greatest body, which we suppose helps to make people feel at ease.
His Instagram is packed to the brim with all sorts of motivational advice. However, Body by Ralph also runs his own weight loss apps and has managed to dip his fingers into all sorts of pies.
Liv is a virtual influencer based in some far off alien world. We think our backstory is that she fell through a portal at some point, and now she is using the power of Instagram to reach out to people to let them know what the alien world is about. Honestly, some of these virtual influencers really do have their own complicated backstories.
Live In The Future doesn’t really try to market other company’s products all that much. You may find the odd advertisement mixed in here and there. However, the goal of Liv in The Future is to share beautiful artwork. We can say that the team behind Liv In The Future accomplishes this.
Remember when we told you that the whole virtual influencer craze started in Japan? Well, Imma is where it all started. She is known for being one of the first virtual influencers in the world. While other virtual influencers have surpassed her in views, she is always going to be in the hall of fame for being the original.
Imma mostly shares content in Japanese. A lot of it will involve her CGI character interacting with the real world. She is often used as a way to promote fashion brands within Japan.
Bermuda isn’t just a pretty face from Los Angeles. Oh no. This is a virtual influencer that is doing a lot of good work for women.
Bermuda was designed to motivate women to get into the world of business. She presents herself as a professional businesswoman. When you view her profile, you can expect to be introduced to a wealth of motivational tips, tricks, and sorts of other bits and pieces for women looking to break into the world of business.
An interesting thing about Bermuda is that she really pushes the world of STEM for women, particularly in her encouragement to get people interested in designing robots, just like herself.
Noonoouri is one of the only vegan virtual influencers we have come across. We suppose that when you don’t really eat anything, you don’t really need to push certain diets.
She is mostly a fashion influencer. However, she also pushes social causes. This includes sustainable fashion, veganism, and climate change. She has worked with some of the most sustainable brands in the world.
As you can probably guess, this is just a bee. However, it is a bee with a purpose. The point of Bee_nfluencer is to push people into preserving worldwide bee populations. It regularly shares tips and tricks for maintaining and caring for bees. It does this in a fun way, though.
We love the more unique virtual influencers like this. We really feel that influencers can help the world become a lot better, and promoting fashion all the time isn’t the way to go about it. If bee populations are improved, the world will improve.
Thalasya is a virtual influencer that travels the globe. Her CGI character is snapped at all sorts of hotels and tourist attractions. As you can imagine, the bulk of the income that Thalasya is able to generate comes from advertising these tourist destinations.
Honestly, travel virtual influencing has to be one of the best ways to get started as a virtual influencer. It can make a huge sum of cash, and it isn’t really hard to do, beyond creating that character, of course.
Janky is created by the same team behind Guggimon, and they often appear in videos together. While Guggimon backstory involves being a DJ, the backstory behind Janky involves him being a stuntman. The bulk of what Janky promotes will be fashion brands, with a good amount of quality music thrown in for good measure.
14. Anna Cattish
Anna Cattish is a virtual Russian influencer. While she is used to promoting fashion brands and other products to her fellow Russians, she doesn’t really seem to present herself as a real character. It is more quality artwork pushing Anna Cattish and the products with her image on them. Still, with over 750,000 followers on Instagram alone, it is evident that people love what the Anna Cattish brand is able to provide.
15. Any Malu
We have another Brazilian virtual influencer here. It turns out the people of Brazil absolutely love this sort of thing. Although, Any Malu does try and present content in a whole host of languages nowadays. She has a successful YouTube channel and has even appeared in TV adverts. Her Instagram is filled with beautifully designed artwork.
Leya is a female CGI virtual influencer that travels the globe, getting snapped in some of the world’s most beautiful locations. Basically, she is a virtual influencer for the world of travel and tourism. She also promotes a variety of different fashion brands. Honestly, we can see why Leyalovenature is so successful. The photos that she snaps are easily some of the best-looking photos we have seen in the world of virtual influencing.
Seradotwav is a virtual influencer that has the backstory of being a songwriter and musician. We absolutely love how deep she has gone in on this story too. We think that she is one of only a few virtual influencers who share baby photos of themselves…and those images are beautifully designed. Her photos have her traveling around the world with her cat (who, incidentally, is not a CGI cat)
Shudu is one of a few Black virtual influencers, and she was the very first virtual influencer that played the role of a supermodel. This means that Shudu has been able to pick up a ton of work in the world of fashion. One of the things that we love about Shudu is just how real her images actually look. If you take a quick glance, you will be forgiven for thinking Shudu is a real person.
KDA_Music is a virtual influencer from Japan. As you can probably guess from her name, she is a musician. She regularly drops singles on all sorts of music services which has helped to contribute to her personality. The rest of the time, she promotes fashion and other lifestyle brands.
Yep. Even Disney is getting in on the whole virtual influencer craze. The Minnie Mouse Instagram account really helps to inject personality into the Minnie Mouse character (a real classic!). Of course, the entire profile is just a promotion for products pushed by Disney, so it is very child-friendly, unlike some of the other virtual influencers we have discussed!
So, there you have it—a list of the top virtual influencers in the world. Check out a few of their profiles. It will show you just how far the virtual influencer craze spreads and how many unique personalities there are.