We are thankful to Korea for many reasons, from K-pop, K-Dramas, K-Tech, K-Beauty, K-Barbeque, and now K-Fashion.
You may love or hate it, but you simply cannot ignore it.
In this article, we’ll be shedding some light on one of the Ks, Korean fashion; more specifically, Korean fashion clothing brands.
We are all guilty of binging K-Dramas and grooving to K-Pop. They have given us a glimpse into Korean fashion and have eventually snowballed into this new wave of fashion, which is popularly known as the Hallyu, aka the Korean wave. Here is our little help to find which Korean fashion clothing brands to watch out for and why you would want to get your hands on them.
One of the most popular Korean fashion brands to have crossed borders and successfully run an online shop is Imvely. It has been around for over 15 years now, and you can get your favorites delivered to your doorstep. Their fashion is true to the Korean style that we have fallen in love with. The fusion of the classic and contemporary sensibilities resonates wonderfully with the younger generation.
Of the many things that we love about Korean fashion, effortless cuteness is one of them. Women of all ages and sizes can enjoy shopping at this brand, and there are sales all year round. 66 Girls features activewear, leisure wear, and fancy wear at affordable prices and also ships internationally. Everything is around $20, and there is something for everyone!
Established over 15 years ago, Stylenanda is one of the most popular and accessible Korean fashion brands. They have a huge range of collections for the class and the mass, starting at $20 and going over $100. They also have a range of eye and lip products from sister brand 3CE, and they deliver internationally at varying prices too.
If there was ever a Korean counterpart of Forever21 or Uniqlo, then it is 8 seconds. Founded in 2012 as a subsidiary of Samsung, this brand offers a great variety of affordable K-fashion to the world. As with the rest of Korean clothing, this brand too has grown immensely over time and has reached global markets thanks to its wide reach.
Founded by a trained and passionate Eunae Cho, this Korean fashion clothing brand is known for its relaxed and contemporary fashion. Their designs are popular with celebs and are inspired by the colors and patterns that emerge as the tea infusion diffuses in hot water. They are brave in their prints, and their clothes are casual, chic, trendy, and office wear.
KYE is a brand by Kathleen Hanhee Kye, and it is famous for outstanding designs and the use of bold colors. Established in 2011 by the dedicated fashionista, the clothes that come out of this label are eye-catching and full of prints. Appreciated by the new-age men and women, the brand keeps surprising us with statement clothing ranging from mid-range to higher range.
Good old-style street fashion is big in Seoul, and it is popular with the youth. If you’re looking for some funky clothing, this Korean fashion brand is worth checking out. Starting at $30, this men’s and women’s clothing features sportswear, knitwear, tees, and bold and funny printed crop tops. Their hoodies and sweatshirts have also been sported by the K celebs on multiple occasions.
One of the older fashion labels, Lucky Chouette by Kim Jae-Hyun, features clothes for people of all ages and fashion sensibilities. The brand showcases a beautiful blend between classic, funky rock and roll and sports punk. A flag-bearer of inclusive fashion, their fashion is affordable too. If you love balanced outfits, then you’d love their smart casuals and sophisticated wear.
An Active lifestyle brand which is famous for skinny jeans, they call it -5kg jeans as that’s how it makes you look. 5kg less! Now, who wouldn’t want such thinning pants? This women-only brand oozes bubbliness. Its association with a brand like Disney only cements this image. Comfy is the new trendy! Hence it is obvious why Chuu is so popular with the gen-Z.
The Studio K
If there was one K-drama store, it’s this one. Find the outfits from your favorite shows in the gallery of this cool brand- the Studio K. Just like the streets of Seoul, their style is modern. Making luxury aesthetic affordable, oversize clothing seems popular, and neutral colors are prominent. Mostly monochromatic or embellished with the block design, there is always a twist to the existing trends.
A probable representative of where Korean Fashion is heading next, Hyein Seo is a sneak peek into the future. The pricing starts at $100; there are superb choices for men and women. For trendy and new world looks inspired by athleisure and activewear, check out their collections. Technical, futuristic, and functional, each look looks right out of a fashion magazine.
Launched in 2014, the Korean fashion brand Andersson Bell showcases a fusion of Korean and Scandinavian cultures. The label represents a fusion of the two cultures where the classic Korean blends with Scandinavian minimalism. You might find a lot of statement pieces and unisex clothes with a twist of color. Starting at $100, the brand is indeed modern.
If you have binged the series Next in Fashion, you may be familiar with this brand and what Minju Kim represents. Having designed the wardrobe for the BTS tour, she’s launched her career fiercely, just like her style. We’re in awe of her unique, bold, and ultra-feminine fashion. Her fashion sense is highly imaginative, full of colors, and perfect for today’s independent women.
A slight deviation from the Korean fashion that we have seen in K-Dramas, the brand of Tchai Kim represents the clothing ideology inspired by traditional Korean clothing- Hanbok. The brand has designs inspired by the nomad or the traveling performers from back in the day. Great for everyday wear, the threads used are silk, cotton, and linen with a touch of an artificial motif.
Goen Jong- namesake fashion line, Goen.J was founded in 2012. Known for simplistic yet eye-catchy fashion, her play on the classics is fun. There is always some interesting motif that just pops on more neutral colors. There is a perfect balance between structured silhouettes and delicate fabrics. Redefining modern elegance, the brand has a collection of chic clothing, just waiting to be worn.
One of the many K-brands to watch out for, Kuho offers minimalistic fashion for the feminine taste. It is one of the quintessential Korean brands which represents fashion from Seoul aptly. Making it palatable to the world, this fashion house brings sleek clothing. The fabric is also made in Korea, and as always, when in doubt, layer on.
Est in 2014, this womenswear brand is known for an aesthetic intersection between sportswear and classics. J.Chung is rich with its cultural influence and is a thorough crowd-pleaser. The colors in their collections are neutral, and pastel, with a few bold pieces standing out. There is a lot of experimentation with different fabrics and textures which provides ample opportunity for layering.
In sync with the sophisticated sensibilities, this K-brand has one of the most relatable fashion designs to offer. With an eclectic collection to choose from, there’s plenty for the young and the old. Perfect for office wear, Maison Marais houses a lot of accessories to layer on. The tailoring is spot on, the look is attractive, and it inspires comfort and confidence too. So, why not give this a try?
Established in 2014, this luxury K-brand exudes an ultra-cool vibe. Androgynous fashion is in vogue right now, and there are a couple of brands making this aesthetic their statement too. We11done is one of them. Gender-inclusive clothing is taken to another level, and the silhouettes are just flattering. Their play on checkered clothing, sweatshirts, t-shirts, and coats is super-trendy.