Jay Bush is still involved with the family business, Bush Brothers & Company, known for its Bush’s Baked Beans. He continues to work in the company and represent the brand.
Jay Bush is the great-grandson of A.J. Bush, who founded the company in 1908. He became the face of Bush’s Baked Beans in their advertising campaigns in the 1990s, alongside his dog, Duke. The humorous commercials, which featured Duke attempting to sell the secret family recipe, made Jay and Duke recognizable figures across the United States.
Bush Brothers & Company remains a family-owned business, and Jay’s role has evolved over the years. While he is not as visible in the advertising as he once was, he still participates in the company’s operations and promotional activities. The company is headquartered in Knoxville, Tennessee, and has additional facilities in Chestnut Hill, Tennessee, and Augusta, Wisconsin.
The brand has expanded its product line beyond baked beans to include other types of beans, chili, and other related products. Despite changes in marketing strategies and the passing of Jay’s canine co-star, Duke (portrayed by several different dogs over the years), Jay Bush remains an integral part of the company’s legacy and its ongoing story.