Joanne the Scammer, a character created by Branden Miller, faded from the spotlight after its peak popularity around 2016. Miller has since taken a step back from the character, focusing on personal matters and other projects.
Joanne the Scammer became an internet sensation through a series of videos and social media posts where Branden Miller portrayed Joanne as a shady and unapologetic persona who reveled in scamming and petty theft. The character, with her catchphrase “I’m a messy bitch who lives for drama,” quickly gained a cult following for her outlandish antics and humorous sketches.
At the height of Joanne’s popularity, Miller was featured in various media outlets, collaborated with celebrities, and even had merchandise for sale. However, as with many internet phenomena, the buzz around Joanne the Scammer eventually waned. Miller, the creator behind Joanne, began to focus less on the character and more on his personal life. In interviews, he has mentioned dealing with personal issues, including his mental health and family matters, which contributed to his decision to step back from the limelight.
While Joanne the Scammer is no longer as active as she once was, the character left a lasting impression on internet culture. Miller has hinted at the possibility of a comeback or a reinvention of the character, but as of now, Joanne remains a memorable part of internet history rather than an ongoing project. Fans of the character continue to share and enjoy the content that was created during Joanne’s peak, and Miller’s influence as a content creator is still recognized and appreciated.