Ice.com, once a popular online jewelry retailer, ceased operations and its assets were acquired by another company.
Ice.com was an online retailer that specialized in selling affordable yet stylish jewelry. The company was founded in 1999 and quickly became known for its wide selection of jewelry, including diamonds, gemstones, and precious metals. However, over time, Ice.com faced increasing competition from other online retailers and struggled to maintain its market share.
In 2014, the original Ice.com was sold to new owners who attempted to revitalize the brand. Despite these efforts, the company was unable to regain its former popularity. In 2019, the Ice.com domain and related intellectual property were acquired by an online diamond retailer, Diamond Foundry. The acquisition did not include the continuation of the Ice.com business as it was previously known, and the website was repurposed to redirect to the Diamond Foundry’s platform.
The closure of Ice.com as an independent jewelry retailer marked the end of an era for the brand, which had been a significant player in the online jewelry market for many years. Customers who had been loyal to Ice.com had to turn to other retailers for their jewelry needs. The acquisition by Diamond Foundry allowed the Ice.com brand to live on in a different form, but the original business model and operations were effectively discontinued.