Hoops & Yoyo, the animated characters created by Hallmark, were popular for their e-cards and merchandise but have since faded from the spotlight. Their official website and social media accounts are no longer active, suggesting that Hallmark has discontinued the brand.
Hoops & Yoyo were created by Bob Holt and Mike Adair in 2003 as characters for Hallmark’s greeting card line. They quickly gained popularity for their humorous and energetic personalities, often featured in animated e-cards, which were a novel concept at the time. The characters are a pink cat named Yoyo and a green rabbit named Hoops, and they were known for their high-pitched voices and playful banter.
The duo became a cultural phenomenon, with a wide range of merchandise including plush toys, books, and other products. They even had their own holiday TV specials, such as “Hoops & Yoyo Ruin Christmas” and “Hoops & Yoyo’s Haunted Halloween.”
However, as the digital landscape evolved and the use of e-cards declined, the popularity of Hoops & Yoyo waned. Hallmark appears to have shifted its focus away from the characters, and as a result, they have not been featured in new content for several years. The brand’s official website was taken down, and their presence on social media platforms has been discontinued.
While Hoops & Yoyo are no longer in the limelight, they remain a fond memory for those who enjoyed their quirky humor and animated adventures during the 2000s. Their legacy continues through the nostalgic recollections of fans and the collectibles that still circulate among enthusiasts.