Danny Sullivan retired from his position as a full-time search engine journalist in June 2017. He then joined Google in October 2017 as a public liaison for search, helping to bridge the gap between the SEO community and the search team at Google.
Danny Sullivan is a well-known figure in the search engine industry, having been a leading voice in the field for many years. He co-founded Search Engine Watch, an online publication that provided news and information about search engine marketing, in 1996. Sullivan was also the chief content officer at Third Door Media, which produces Search Engine Land, another top resource for search marketers.
After decades of reporting on search engines and search marketing, Sullivan announced his retirement from journalism. However, his passion for the industry didn’t keep him away for long. In a surprising move, he joined Google as a public liaison for search. In this role, Sullivan helps to communicate how Google search works and assists in addressing concerns from the SEO community and the public. His work involves explaining search algorithms, updates, and features, as well as gathering feedback to improve search experiences.
Sullivan’s transition from a critical observer to an advocate within Google has been significant for the search community. His presence at Google is seen as a positive step for improving transparency and understanding between the company and those who rely on search for their businesses and daily information needs.