Jay Bush, the face of Bush’s Baked Beans, is still alive and well. He has not been as active in the company’s advertising campaigns in recent years, but he remains a key figure in the family-owned business.
Jay Bush is the great-grandson of A.J. Bush, who founded the company in 1908. Jay became the face of the company in the 1990s when Bush Brothers & Company began its “Roll That Beautiful Bean Footage” advertising campaign. Alongside his canine companion, Duke, Jay helped to create a memorable and enduring image for the brand.
While Jay has stepped back from the spotlight, the company has continued to thrive. Bush Brothers & Company remains a family-owned business, and Jay’s cousin, Drew Everett, is the chairman of the board. The company has expanded its product line beyond baked beans to include other types of beans, chili, and other related products.
The advertising campaigns have evolved over the years, and Duke, the beloved golden retriever who was part of the ads, was portrayed by several dogs over the years. The original Duke, whose real name was Sam, passed away in the late 1990s. The role has since been played by other dogs, and the character of Duke continues to be a part of the company’s branding.
In summary, Jay Bush is still associated with the family business, although not as prominently in the marketing as he once was. The company has continued to grow and adapt, maintaining its position as a leading brand in the bean industry.