Willa Hayes was ousted from her position at Market Equities.
In the TV series “Yellowstone,” Willa Hayes, played by Karen Pittman, is a high-powered and ambitious executive at Market Equities, a company looking to develop land near the Yellowstone Dutton Ranch. Throughout her appearances, she is involved in various corporate maneuvers to acquire the land for development, often putting her at odds with the Dutton family. In the third season, after a series of conflicts with Beth Dutton, who is a fierce protector of her family’s land, Will Hayes is eventually fired from her position. This comes after Beth strategically leaks damaging information about Willa, leading to her dismissal from the company. This development is part of the ongoing battle over land and power central to the show’s plot, highlighting the tension between preservation of the natural landscape and the interests of corporate development.