Australia may be known for its wildlife, oceans, kangaroos, koalas, and a kickass cricket team, but it has also given us gems like Chris Hemsworth and Hugh Jackman.
But that’s not it.
Australia has such a diverse population that its fashion is inspired by multiple cultures and ethnicities.
Besides, the extreme climate conditions have also influenced the designers to innovate and create unique fashion experiences for consumers.
With celebs sporting newer Australian labels with each public appearance, their popularity has reached new heights.
So, from swimwear to indigenous to luxury to lifestyle, let’s dive into some famous Australian clothing brands that you might like.
The namesake swimwear brand by Liandra is truly a revolution in the field of swimwear. She has inspiration from the Australian aboriginal culture of North Australia, where she grew up. Not only are her costumes made from recycled materials, but her swimwear also is seamless and can be worn on both sides, making it a sustainable choice. Another cool thing about her brand is that each name of the product is dedicated to an indigenous woman behind it.
ZULU & ZEPHYR
Bringing the ocean to you and then taking you back to the seas is what this lifestyle brand will do to you. Their clothes remind you of the chill vibes of the sea, the breeze, and the sand. The color palates are subtle and pastel, the stitching is seamless, and the fit looks effortless. Also, this Australian clothing brand uses recycled and organic materials wherever possible.
Lorna Jane’s activewear for women is another Australian clothing brand that has been around for over three decades now. After realizing the lack of activewear back then, Lorna Jane threw herself into designing the gym clothes business, which today is worth millions. Available worldwide, the clothing is designed especially for women on the go while promoting sustainability and ethical sourcing.
For NAKED VICE, the key is to blend in the best of timeless fashion with today’s contemporary fashion. Founders and designers based in Melbourne have a deep-rooted love for vintage pieces that makes their clothes pop out. Now venturing into the accessories too, they produce a limited number of pieces, thus minimizing the carbon footprint. If you’re all about minimalism, you’ll love their collections.
One look at Alice McCall’s gallery of clothing lines, and you’re transported into the world of delicately poised world. A lot of her pieces are inspired by Victorian fashion and have heavy use of laces that create intricacies. Katy Perry and Jennifer Lopez are a few of the many celebs who have worn pieces by this designer. Based out of Australia, she is featured in stores and boutiques worldwide.
Ngali means ‘us’ in many aboriginal Australian languages, and this is at the core of the brand’s image. The idea of translating native Australian art into clothing is very original, and the silhouettes complement the prints brilliantly. Celebrating the indigenous culture via fashion and doing it mindfully have contributed to the success of the brand, and its creator, Denni.
The online user interface of this Australian brand will remind you of a candy store. With colors popping all over, their clothes are edgy and resonate with today’s youth. Inspired by punky resort wear and representative of what beach means to people in Australia, the variety in their collection is impressive. Gender-neutral fashion, redefined Hawaiian shirts, bubblegum-colored palate preference, you name it, and they got it.
This Australian clothing brand started with a humble beginning. Founded in 2000, the brand stands for sustainable and long-lasting fashion. Shona Joy ensures that neutral colors shine in each of her collections with a bit of 70s-style glam touch. To minimize the environmental impact of fashion, their fabric is ethically sourced and recycled. Her summer edits are incredibly unique, with inclusive silhouettes and flattering styles.
Bringing you luxury resort wear inspired by indigenous Australia is the MAARA collective. Designed and made in Sydney, the artwork is represented in various prints and styles of their fashion house. Founded in 2019, the brand has grown by multitudes. Their variety of collections is impressive, and the silk dresses and blazers are easy-going and flowy.
Bringing the attitude of traveling and escapism into fashion, Sydney’s Camilla brand is art personified. The prints are inspired by hippie culture, and their limited-edition pieces are worth treasuring. Telling tales from cultures and communities, all the prints are hand-drawn by in-house artists. Highly inclusive and diverse, the brand’s mission is to celebrate everyone’s unique identities; the fashion house aims at empowering women.
Founded in 2013, Anna Quan has created her namesake reimagined minimalistic fashion label. Entering its 10th year now, her brand explores formal, casual, and even wedding wear. If you love basics, are fond of neutrals, believe in a timeless fashion, and crave a tailored fit, you’ll find your next wardrobe essentials from the Australian clothing brand.
It’s summertime and time to hit the beach. For your beachwear needs, check out the bikini and swimwear collection by TRIANGL. Founded in 2012, the colors, patterns, textures, and fittings of the swimsuits are super attractive, and the variety is bold. Their floral swimsuits are particularly quite edgy and perfect for your next beach outing. You’d love the bright color combinations and the neoprene material.
Bassike has got its basics right. For you and your family’s needs, this Australian clothing brand has one of the best-designed collections. Celebrating their aboriginal and Torres strait origins, they have been creating sustainable fashion since 2006. Innovation and reinventing are at the core of their design strategy. Even their denim is of premium quality, and they use only non-toxic indigo.
Established in 2018, this brand is slowly turning its wheels towards becoming more organic and sustainable. The team is local, and their designer prints are exclusive. If you’re planning your next holiday, their collection is perfect for packing for a vacation. The variety of summer dresses is lovely, and their swimwear is worth checking out. If you love chic outfits, do check it out.
From Sydney, Australia, the Barney Cools brand is all about uber-cool lifestyle clothing company. Their clothes are super-easy, just like their style. The checkered shirts are a must-have for layering and keeping them casual. For a chilled-out day, traveling, or catching up with buddies, you’ll love their vibe. They have also dropped a collection of tees and hoodies that you could pair with well-fitted pants.
One of the major players in avant-garde clothing, Dion Lee from Sydney, founded in 2009, has now opened a big showroom in the US. These engineered and technical clothing is perfect for dressing comfortably. The architectural silhouettes are inspiring, and you’d love their innovative skirt designs. If you wish to stand out in the crowd yet be comfortable in your skin, then you might like their unisex selection too.
Maurie & Eve
Resort wear and lifestyle wear seem to be picking up. With people choosing comfort over style, long-term over seasonal clothing, and more and more people opting for staycations, it might just become your next favorite go-to category. Maurie and Eve is one such Australian clothing brand that has tapped into the minimalistic clothing market. Their collections are breezy, unassuming, and will remind you of the ocean and waves.
If you identify with edgy as your fashion sense, then do check out the clothing line by Tiger Mist. The label is affordable with an option of afterpay. Further, they also have a swimwear collection with bold and colorful prints. If you admire the latest trends on TikTok or influencers on other sites, you may find pieces to your liking at this brand.
Ginger & Smart
Some people just love floral patterns on their clothes. If you’re one of them, then do browse the vibrant yet classy collection by Ginger and Smart. After almost 20 years in this industry, this luxury label aims at empowering women by bringing the finest quality of clothes. So, for your next structured dress or cocktail dress, check out their collection.
Sydney-based Christopher Esber’s collections are bold, daring, and confident. With striking silhouettes and innovative fabrics, this Australian clothing brand has built a ravishing clothing line. His use of different kinds of materials to create an impact is impressive and has been appreciated. His talented presence, skillful stitching, and effortless style have truly put him on the global map.
Another brand creating immersive fashion is Talulah. Creating contemporary feminine designs for today’s women is at the heart of Talulah’s clothing philosophy. Taking inspiration from nature, the brand has incorporated wonderful colors, elements, and patterns into its collections. Designed with love and consideration, their dresses would be great additions to your wardrobe. Try putting together an ensemble with their matching accessories.
Keeping up with femininity, we have yet another Australian clothing brand that celebrates effortless fashion. Designing modern yet feminine clothes since 2008, this house of fashion houses some must-have everyday pieces and fancy wear too. Each print that you see in their collection is hand painted before it is printed on fabrics. They have also launched Athletica- a cool casual and activewear and jacket collection.
A large part of dressing up is choosing the right accessories to go. They can make or break your look. Brie Leon is yet another Australian label that designs and creates jewelry from their studio in Sydney. Their jewelry is vintage inspired and can complement everyday or occasional looks. The handbag collection is also timeless, vintage, and long-lasting. Plus, all materials are vegan!
Fans of crochet and knitwear, here’s a treat for you. The Australian clothing brand Spell is a fabulous place to shop before your next holiday. Get your flowy dresses, printed skirts, and knit tops that incite joy in you. Their color palette and floral designs are effortlessly feminine yet easy and unique. Be your own trendsetter as you flaunt their boho-inspired cool dresses.
This Australian clothing label Posse is all about balancing the best of vintage clothing and contemporary fashion. Strong followers of sustainable fashion and ethical sourcing, their aim is to build a feminine long-term wardrobe for today’s women. With a focus on slow fashion, their clothes instantly transport you to a beach or your favorite holiday destination. Every cut, stitch, and fitting just looks perfect.
Henne doesn’t believe in mass production; hence most of their clothes are limited editions and are sold out within minutes of the drop. Their collection showcases the creative use of different fabrics to build layers. Further, the brand focus is on the wardrobe must-haves, with neutral colors ruling the charts. With each piece created with a lot of thought, Henne believes in a responsible fashion.
Holiday The Label
No one likes to come back from a holiday. Imagine if you could extend that feeling of being on vacation. With holiday-the-label, you can achieve that. This Australian clothing brand is famous for its traveler-like, 70s, and 80s-inspired fashion aesthetic. You’ll find their clothes easy, breezy, with clever quotes and a cool attitude.
Born in Gold Coast, Australia, in 2010, Princess Polly has crossed borders and reached the global market. This has become a go-to place for girls seeking the latest trends in pop culture and street style fashion. They have a wide variety, and their collections are diverse, inclusive, and body positive. Additionally, their range is affordable, and they have cute accessories too. A one-stop shop indeed!
This is yet another luxury brand from Sydney that made it big. Founded in 1991, they have clothes for all seasons. Available in all popular stores throughout the world, what probably started as a swimwear brand is recognized today for its overall fashion aesthetic. Their maxi dresses are perfect for a summer wedding, and their midi dresses are perfect for strolls and cafés in the afternoon.
Unique, feminine, classy, and elegant! All the adjectives that this Australian clothing brand deserves and more. Carrying the promise of timeless fashion, their label features workwear, everyday wear, and designer pieces for special occasions. Their clothing line is bold, fearless, inclusive, and body positive too. Ticking all the boxes of a good brand, they also use sustainable leather.
The artists behind the creations of this brand inherit the rich culture of indigenous Australia. Their designs are highly inspired by their families, heritage, work, and travels. They express through dotting, painting, batik, creating art that later translates into sartorial designs. Kirrikin showcases resort wear for men and women. The colors and fabrics are easy flowing and look beautiful for a bright summery day.
SIR THE LABEL
SIR brings you the best of sophisticated, tailored-made, inventive clothing to the world. With world-class tailoring, their beautiful, smocked swimwear is one of a kind. Their silhouettes are super suave and sexy. For a variety of summer dresses, wedding guest wear, swimwear, and office wear, they have got it all. The fashion is uncomplicated yet extremely flattering for all body types.
The question that has been boggling men since eternity- what women want has now been answered, perhaps partially. The Australian clothing brand lioness has figured out what the trends are and why women love these trendy clothes. For bold and confident women, it is all about finding the right style of expression. And lioness offers that service. Moreover, it is also pocket friendly.
Beautiful, graceful, and elegant dresses made for today’s women who love effortless fashion are the USP of this Aussie clothing brand- Kinga Csilla. Creating sustainable and responsible fashion since 2016, their woven garments are sourced from India and knit ones from China. Their motto is slow fashion, and you may have to wait for their drops, but certainly, their chic clothes are worth the wait.
Sass & Bide
One of the OG Australian clothing brands since the 1990s, Sass & Bide has transcended borders and given us versatile collections one after the other. Worn by famous celebs over and over, they have a great variety of clothes for women. Be it tops, bottoms, jackets, jumpsuits, or dresses, there is something for everyone. And if you find their vintage custom jeans, get your hands on them.
REMMIE BY RILEY
Celebrating body positivity and plus size, Remmie by Riley is one of the few inclusive and diverse brands out there. The tailoring is flattering and designed to suit every body type. Activewear and athleisure have become more and more mainstream, and if it is made by brands such as Remmie, then why not give it a try? Also, their nylon is made from recycled fishnets from the oceans.
We Are Kindred
Such natural and inspired clothing for honoring femininity! ‘We are kindered’ is a brand created for women of all shapes and sizes. Founded in 2013, the clothing is versatile and designed for all occasions and purposes. Their fashion is effortless and flowy. Playing with different textures, fabric, materials, crocheted, and knit, it creates flattering falls of garments.
More and more brands are following the ‘less is more’ philosophy, and St. Agni is one of those brands. Timeless pieces created for better longevity of clothes are brought to us by this Aussie clothing brand. Catering to the need of the hour, this brand focuses on creating minimalistic and contemporary clothing and accessories for today’s women.
Comfortable clothes for everyone, clothes that tell stories, and clothes that are effortless and functional, Lee Mathews is all about art-inspired clothing. The silhouettes of Lee Mathews are structured and crafted to perfection. This Australian brand features impressive, bold dresses that can suit any body type. The choice of colors is muted and neutral, creating a contemporary minimalistic visual.
Adelaide-based C/MEO collective has been around since 2010 and is known for its premium fabric, bold silhouettes, striking prints, and effortless aesthetic. The brand is on top of its game when it comes to keeping up with the trends, and that explains the popularity of the brand with the younger crowd. For more fashion inspirations, browse through their look book and build your wardrobe.
An Australian clothing brand by women, for women. Extending the list of brands that showcase effortless fashion, the designs are mindful, smart, and modern. Constantly chasing evolution and understanding the psyche of today’s women, every piece is made to last. The price range is affordable, and the variety is dominated by neutral colors. In particular, their white linen bow dress is ultra-chic and classy.
HANSEN + GRETEL
Clothing for all seasons, this Aussie clothing brand is an excellent collection of eclectic choices for the bold and the beautiful. Amply diverse, their play with warmer color palettes is eye-catchy so is their collection of neutrals. The winter knit jumper is classy, functional, and perfect for a cold evening. Pair with a leather skirt or denim for a complete ensemble.
Another excuse to plan a beach vacation, this Australian brand has a wide collection of swimwear, knitwear, and beach accessories. Founded in 1975 in Sydney, their swimwear connection is innovative and aims at boosting the confidence of people imploring them to embrace their bodies. Check out their second-wave collection of classy beachwear. Coordinate with a Lizzy hat and be your stylish self.
Referred to as the most beautiful swimwear of all time, a Une Piece swimsuit has also been worn by Nicole Kidman. Their Original Sexie Rashie has been called out as “the world’s sexiest rashie”. This Australian swimwear brand, founded in 2016, quickly became popular and is extremely innovative with sun-conscious swimsuit creations. The high-quality Italian fabric used in the swimsuits flatters the wearer
BEC & BRIDGE
In the year 2004, the classmates Bec and Bridge launched their brand for women of all ages. The philosophy is to create cool, confident clothing that is fun to wear. They also have a collection of swimwear that celebrates body positivity. Their midi dresses and strapless maxi dresses are so elegant and bold. The minimalism also seeps into their wedding collection.
We love denim, and there are no two opinions about it. This Australian clothing global denimwear brand gives us ultimately comfortable, perfectly fitting, and vintage-inspired jeans. The brand maintains the sanctity of the back pockets, clean lines, and stylish appearance. The range includes options for men and women, and you’ll find jeans in all the popular styles, basic and other colors, and in all possible fabric options. Choose your favorite pair.