Twist TV channel was rebranded as FYI in 2014.
Originally launched as The Biography Channel, or Bio, Twist TV was a network that focused on biographical and reality programming. In 2014, A+E Networks decided to rebrand the channel to FYI, a contemporary lifestyle network reflecting a more modern and upscale approach to their content. The rebranding was part of a broader strategy to target a younger, more upscale audience with a focus on a “personalized experience.” FYI was designed to be more interactive and adaptive to the evolving tastes and interests of viewers, offering a mix of lifestyle programming that included home design, culinary shows, and personal relationships. The rebranding involved not only a change in the name but also a significant shift in programming to include new series and shows that were more in line with the new brand identity.
