The Budweiser frogs campaign was discontinued. The iconic Budweiser frogs were part of an advertising campaign that became popular in the 1990s. Created by the advertising agency DDB, the first commercial aired during Super Bowl XXIX in 1995 and featured three puppet frogs named Bud, Weis, and Er, who croaked the syllables of the brand name. The campaign was a massive hit, becoming a cultural phenomenon and one of the most memorable advertising campaigns of the decade.
However, as time passed, the Budweiser brand decided to move away from the frogs. The campaign was eventually phased out in favor of new marketing strategies. The decision to discontinue the frogs was influenced by a variety of factors, including changes in the company’s marketing goals, a desire to appeal to a broader audience, and the need to refresh the brand’s image.
The frogs made a brief return in 2017 for a Super Bowl commercial celebrating the 20th anniversary of the original ad, but they have not been a consistent part of Budweiser’s advertising since the late 1990s. The discontinuation of the frogs reflects the natural evolution of advertising campaigns, as brands continually seek to innovate and capture the public’s attention in new ways.