The Bounce channel rebranded to Bounce TV, focusing on African American audiences with a mix of programming.
Bounce TV, originally known as Bounce channel, underwent a rebranding to better reflect its target demographic and programming strategy. Launched in 2011, it was the first African American broadcast network, providing a mix of original and acquired programming. The channel’s content includes movies, sports, documentaries, and series, specifically tailored to the interests of African American viewers. Bounce TV has also been active in the digital space, offering content through various streaming platforms to reach a broader audience. The rebranding was part of a strategic move to solidify the channel’s identity and mission to serve a community that has historically been underrepresented in mainstream media.
