SportsCenter on Snapchat was discontinued. ESPN decided to end the daily SportsCenter show on Snapchat after a multi-year run, opting to focus on other digital platforms and content strategies.
Initially launched in November 2017, SportsCenter on Snapchat was a version of ESPN’s flagship program tailored specifically for the social media platform. It featured a mix of the latest sports highlights, commentary, and guest appearances, all presented in a vertical video format suited for mobile devices. The show aimed to reach a younger audience that increasingly consumes content on social media rather than traditional TV.
However, over time, ESPN evaluated the performance and reach of its content across various platforms. In the rapidly changing digital media landscape, networks like ESPN continually assess where to best allocate resources to engage with their audience effectively. As a result, ESPN decided to sunset the SportsCenter show on Snapchat.
The decision to discontinue the show was part of a broader strategy to pivot towards other forms of content delivery that may have more growth potential or better align with ESPN’s business goals. This includes focusing on other social media platforms, enhancing their own digital offerings like the ESPN app, and investing in other original content that can be distributed across multiple channels.
While the daily SportsCenter episodes on Snapchat ended, ESPN continues to maintain a presence on the platform, offering other types of content such as news, highlights, and stories to engage with the Snapchat community. The network’s broader digital strategy involves a mix of platform-specific content, live streaming, and on-demand video to cater to the diverse preferences of sports fans.
