Keith Stone is a fictional character and not a real person, so nothing has happened to him. He was created as a marketing persona for Keystone Light beer, owned by Molson Coors. The character was used in advertising campaigns to promote the beer as smooth and always easy, playing on the word “keystone” and the character’s last name, “Stone.”
The Keith Stone character was introduced in 2010 and was portrayed as a smooth-talking, laid-back individual who always remained “smooth” like Keystone Light beer. The ads often featured him in humorous situations where his smooth demeanor would save the day or impress others around him. The character was designed to appeal to a younger demographic, particularly college-aged men, and to give Keystone Light a distinctive identity in the crowded beer market.
The campaign was successful in creating a memorable character and increasing brand recognition. However, like many advertising mascots, Keith Stone’s presence in marketing campaigns was not permanent. The character’s use in advertising has since been phased out as the brand has evolved and updated its marketing strategies. Advertising campaigns and brand mascots often change to stay relevant and to resonate with new generations of consumers. As a result, Keith Stone has become a part of the brand’s history, and his persona is no longer actively used in Keystone Light’s marketing efforts.