Hi5 Studios underwent a rebranding and restructuring process. They shifted their focus towards creating content for a wider array of platforms and audiences, and some of their original channels were either rebranded or discontinued.
Initially, Hi5 Studios was known for its popular YouTube channels like Matthias, Battle Universe, Get Good Gaming, and Team Edge. The company was founded by Matthias Fredrick and his family and friends, focusing on creating family-friendly content and challenge videos that were highly interactive and engaging for their audience.
Over time, the digital media landscape evolved, and Hi5 Studios adapted to these changes. They began to explore new content strategies and diversified their presence across different social media platforms. This included not only YouTube but also platforms like TikTok and Instagram, where they could reach a broader and often younger audience.
As part of the rebranding, some channels were restructured to better align with the company’s new direction. For example, the Matthias channel shifted towards more personal vlog-style content, while Team Edge continued to produce competitive challenge videos. Other channels, however, did not fit into the new vision and were either discontinued or saw a significant reduction in content production.
The restructuring also involved changes in the company’s internal operations, including staff adjustments and a renewed focus on analytics and audience engagement to ensure the content produced was resonating with viewers. Hi5 Studios aimed to stay relevant in the fast-paced world of online media by continuously innovating and adapting to the preferences of their audience.
